Wastewater-Brewed Beers

Stone Brewing Full Circle Pale Ale is Made Using 100% Wastewater

Stone Brewing Full Circle Pale Ale is a new beer from the San Diego-based brewery made using unusual water. The water is "unusual" in the sense that it is 100% wastewater. The beer was created in partnership with Pure Water San Diego, which treats water flushed down toilets and sinks and makes it safe to drink. The project aims to supply a third of San Diego's water by 2035.

The Stone Brewing Full Circle Pale Ale was unveiled at a public tasting, with attendees commending its taste despite initial concerns over the water source used to brew it. The beer was made in a limited batch, although Stone says it has plans to produce more of it sometime in the future. If Full Circle Pale Ale does go into production, it has a shot to be on store shelves across the country as Stone Brewing is the ninth-largest beer company in the US by volume.

Wastewater-brewed Beers
Creating beers using wastewater as an ingredient presents an opportunity for sustainable brewing practices.
Water Treatment Innovation
Developing new technologies and methods to treat wastewater for use in various industries, including brewing, can lead to more efficient and eco-friendly processes.
Acceptance of Alternative Water Sources
The growing acceptance and positive reception of beers made from alternative water sources like treated wastewater showcases an opportunity for diversification in the beverage industry.

Industries Being Reshaped

Brewing
The brewing industry can explore the production of beers using wastewater as a way to promote environmental sustainability and tap into niche markets.
Water Treatment
The water treatment industry can develop innovative solutions to treat wastewater effectively, enabling its safe use in various applications, such as brewing.
Beverage
The beverage industry, particularly the craft beer market, can embrace alternative water sources like treated wastewater to create unique products and cater to environmentally conscious consumers.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 54%
Freshness 8%