For its client Magnum Vinhos, M&A Creative Agency created an expressive packaging design for Automático Wine.
To emphasize the fact that the wine is one that's prepared with minimal human intervention, winemaker Carlos Lucas decided on the name "Automático" for the product. Inspired by the idea of a wine that can essentially make itself, the creative agency drew upon various automated mechanisms, such as buttons and dials. Unlike many romantic wine bottles that feature images of grapes and vineyards to paint a picture in the minds of consumers on the origins of the product, this one boasts a simple, mechanical design that is pared back.
The red and yellow labels of Automático Wine embrace bold colors to catch the eye and represent the types of wine available.
Key Themes Behind This Trend
- Minimal Intervention Wines
- Opportunity for winemakers to showcase the use of minimal intervention in wine-making through expressive packaging design inspired by automation.
- Mechanical-inspired Packaging Design
- Opportunity to use the concept of automation in packaging designs beyond wine-making to create unique and eye-catching packaging for various products.
- Bold and Simplistic Packaging
- Opportunity for brands to move away from traditional, romantic packaging featuring vineyards and grapes, and towards bold and simplistic designs inspired by other industries, such as mechanics and technology.
Where This Applies
- Wine-making
- Opportunity for winemakers to differentiate their products by emphasizing the use of minimal intervention in wine-making processes through packaging design.
- Packaging Design
- Opportunity for packaging design firms to expand their use of inspiration from the concept of automation to create unique and eye-catching packaging designs for various industries.
- Beverage
- Opportunity for beverage brands to move away from traditional packaging featuring product origins and towards bold and simplistic designs inspired by other industries to appeal to younger, modern consumers.
