For its client Magnum Vinhos, M&A Creative Agency created an expressive packaging design for Automático Wine.
To emphasize the fact that the wine is one that's prepared with minimal human intervention, winemaker Carlos Lucas decided on the name "Automático" for the product. Inspired by the idea of a wine that can essentially make itself, the creative agency drew upon various automated mechanisms, such as buttons and dials. Unlike many romantic wine bottles that feature images of grapes and vineyards to paint a picture in the minds of consumers on the origins of the product, this one boasts a simple, mechanical design that is pared back.
The red and yellow labels of Automático Wine embrace bold colors to catch the eye and represent the types of wine available.
Mechanically Inspired Wines
More Stats +/-
Toolbox-Inspired Wine Labels
Post-Apocalyptic Wine Collections
Sketch Comedy-Branded Libations
Silkscreen Wine Bottles
Femme Fatal Wine Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.