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Magnum Vinhos' Automático Wine Branding Expresses How It Is Made

 - Jan 5, 2018
References: & thedieline
For its client Magnum Vinhos, M&A Creative Agency created an expressive packaging design for Automático Wine.

To emphasize the fact that the wine is one that's prepared with minimal human intervention, winemaker Carlos Lucas decided on the name "Automático" for the product. Inspired by the idea of a wine that can essentially make itself, the creative agency drew upon various automated mechanisms, such as buttons and dials. Unlike many romantic wine bottles that feature images of grapes and vineyards to paint a picture in the minds of consumers on the origins of the product, this one boasts a simple, mechanical design that is pared back.

The red and yellow labels of Automático Wine embrace bold colors to catch the eye and represent the types of wine available.