The tools offered by Airbnb have made travel planning incredibly easy, but the new Airbnb for Events feature will now make planning festival trips even easier. This new feature will be aimed primarily towards event organizers and will give them the ability to create interactive maps of listings close to their venue, that can then be embedded onto event websites. This will allow organizers to better accommodate for their events and will serve as a powerful tool in enticing attendees who may skip the event for lack of finding accommodations.
While the Airbnb for Events feature is sure to bring in plenty of revenue for the company, the implementation of this feature also improves the brand's image in the eyes of certain cities. With Airbnb being restricted by certain cities or countries, this new feature is being used to show how the service can benefit cities that often get slammed by big events.
Image Credit Airbnb