New York City-based Domio is hoping to dethrone Airbnb with its focus on group-focused travel accommodations. Focusing on multi-unit "apart-hotels" -- a hybrid cross between a hotel and an apartment -- Domio is hoping to capture attention by also including "asset-light" experiences. This means the accommodations provide hotel-esque experiences without charging for the costly infrastructure required for traditional hotels.
Thanks to a new boost from private equity firm Upper90, Domio is aiming to open as many 25 apart-hotels across the US in the next few years. Unlike traditional hotels, which are often franchised, Domio plans to control the experience end to end. The apart-hotel company also manages to distinguish itself by focusing its advertising and outreach to those traveling with friends or family.