With brands like UNDERCOVER, YEEZY and the like generating the momentum of contemporary fashion, it is incredibly difficult to find an affordable streetwear collection that is both stylish and accessible. Target's 'Original Use' line aims to fill this gap between aesthetic, affordability and quality.
The menswear line includes camo jackets, printed kimonos, hats, bags, oversized windbreakers and more. The tailoring of the silhouettes definitely answers to the demands of contemporary fashion. Meant to "empower young men to experiment with and refine their personal style," the affordable streetwear line by Target certainly fulfills those goals. From sporty chic to classy casual, the clothing is offered in an inclusive array of sizes that accommodates both big and tall physiques.
Key Themes Behind This Trend
- Affordable Streetwear Collections
- Disruptive innovation opportunity: Create a streetwear collection that combines affordability, style, and accessibility.
- Inclusive Sizing
- Disruptive innovation opportunity: Develop a clothing line that offers inclusive sizing options for a diverse range of body types.
- Quality Streetwear
- Disruptive innovation opportunity: Design and produce high-quality streetwear garments at an affordable price point.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Explore new business models and partnerships to offer affordable and stylish streetwear collections.
- Online Retail
- Disruptive innovation opportunity: Create an online platform that curates and sells affordable streetwear with inclusive sizing options.
- Apparel Manufacturing
- Disruptive innovation opportunity: Develop innovative manufacturing techniques to produce high-quality streetwear garments efficiently and cost-effectively.
