Streetwear label Carrots by Anwar Carrots worked in collaboration with sportswear label Champion to launch a collaborative range for the Spring/Summer 2018 season. The collection is entitled 'Carrots University' and it takes on a theme of collegiate aesthetics. The collection is comprised of Champion College apparel infused with the aforementioned inspiration. Carrots used this blueprint to create its own imagined university with additional branding details finished in a bright orange, blue and green color-blocked print.
The capsule features baseball tees, hoodies, matching sweatpants, t-shirts and lightweight jackets. The Carrots University by Champion will be launching exclusively at the Champion location in Los Angeles on June 8th, with an online drop to follow on June 19th.
Key Themes Behind This Trend
- Collegiate Streetwear
- Carrots by Anwar Carrots & Champion created a limited-edition capsule collection inspired by academia, showcasing the trend of combining streetwear with collegiate aesthetics.
- Collaborative Sportswear
- The collaboration between Carrots and Champion exemplifies the trend of sportswear brands partnering with streetwear labels to create unique and highly desirable collections.
- Branded University Apparel
- The 'Carrots University' collection by Champion explores the trend of streetwear brands creating their own imagined universities and infusing them into apparel, offering opportunities for universities to collaborate with popular streetwear labels.
Where This Applies
- Streetwear
- The collaboration between Carrots and Champion highlights the disruptive innovation opportunity in the streetwear industry to tap into the market of collegiate-inspired clothing.
- Sportswear
- The successful collaboration between Carrots and Champion showcases the potential for sportswear brands to expand their consumer base by partnering with streetwear labels.
- Apparel Retail
- The popularity of limited-edition capsule collections like 'Carrots University' demonstrates the potential for apparel retailers to leverage exclusive collaborations as a marketing strategy and drive sales.
