Re-Imagined Chunky Shoes

Pyer Moss & Reebok Reinvent Chunky Shoes with the DMX Fusion Pyer Moss

Pyer Moss and Reebok both contributed their skills in crafting the DMX Fusion Pyer Moss. The DMX Fusion Pyer Moss is a part of Pyer Moss' upcoming Fall/Winter 2018 series. The unique pair of shoes take an all-new approach at the concept of chunky sneakers with its alterations of details.

The footwear sports an all-white colorway and has the components of a chunky midsole and lightweight upper. The sneaker's upper has perforation details to allow better air flow and breathability. The standout detail of the DMX Fusion Pyer Moss is the thick laces that interlock and wrap all around the front and back of the sneakers. The laces are adjustable and allow for the desired level of comfort depending on the wearer. The two brands represent themselves on the shoe through tape details and a long slogan along the heel and front of the shoes.

Re-imagined Chunky Sneakers
Opportunity for brands to create unique chunky sneakers with alterations of details.
Perforated Upper
Opportunity to incorporate perforation details on sneaker uppers for better air flow and breathability.
Adjustable Interlocking Laces
Opportunity to design sneakers with adjustable laces that interlock and wrap around for customizable comfort.

Industries Being Reshaped

Footwear
Opportunity for footwear brands to reimagine and reinvent chunky sneakers with unique design elements.
Fashion
Opportunity for fashion industry to embrace and showcase re-imagined chunky sneakers as a trend.
Sportswear
Opportunity for sportswear brands to incorporate adjustable laces and perforations in their sneakers for enhanced performance.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 83%
Freshness 8%