Boxer & Co was tasked with developing the packaging for CLEAN laundry products, with the design agency noting: "For a category dedicated to cleanliness, there is a surprising amount of visual mess in the laundry aisle."
The agency decided to help CLEAN distinguish itself with the use of contemporary, fresh imagery that embodies calm, focus and clarity. The agency chose to make the letter "C" a prominent feature of the design, as it reflects the brand's own name, and mimics the shape of a front-loading washer.
Assorted CLEAN Dual Powder products in different scents adopt a distinct color scheme that helps to show off each clean fragrance. On top of this, another charming detail that was included in the packaging design was the inclusion of a clothing-inspired label that appears to be stitched into place.