Boxer & Co was tasked with developing the packaging for CLEAN laundry products, with the design agency noting: "For a category dedicated to cleanliness, there is a surprising amount of visual mess in the laundry aisle."
The agency decided to help CLEAN distinguish itself with the use of contemporary, fresh imagery that embodies calm, focus and clarity. The agency chose to make the letter "C" a prominent feature of the design, as it reflects the brand's own name, and mimics the shape of a front-loading washer.
Assorted CLEAN Dual Powder products in different scents adopt a distinct color scheme that helps to show off each clean fragrance. On top of this, another charming detail that was included in the packaging design was the inclusion of a clothing-inspired label that appears to be stitched into place.
Clean-Label Laundry Products
More Stats +/-
Automated Laundry Cabinets
Design-Focused Laundry Detergents
Washing Machine Meal Pouches
Single-Garment Laundry Machines
Eco-Friendly Towel Dryers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
These CLEAN Laundry Products Embrace Visual Simplicity
- By: Laura McQuarrieMay 11, 2017