Aimed at better serving the community, the Starbuck Signing Store is a new venture for the coffee chain that is geared specifically for the deaf and hard of hearing. Functioning as the brand's first American Sign Language-centric store, this new location hopes to show how ASL can be integrated into existing and future Starbucks coffee shops.
Located in Washington D.C., the Starbucks Signing Store can be found down the street from Gallaudet University, the world's only university designed to educate deaf and hard-of-hearing students. This location is key to the new store as it offers students a space to practice ASL or to engage in a language native to them.
In addition to serving coffee to the deaf community, the Starbucks Signing Store employs deaf people. Deaf individuals often have trouble finding employment but this new Starbucks location is hoping to change that and further introduce ASL into mainstream society.