Store touchscreen systems and shoppable online videos are both becoming more prevalent in the world of retail but Harvey Nichols is now bringing them together to introduce a new kind of in-store experience.
At the British department store, shoppers will now be able to use the large-scale screens to view films featuring collaborations with brands such as Calvin Klein. With a tap of the screen, consumers can easily call up product information in detail and efficiently add desired items to a basket for checkout—which helps to bring the convenience of online shopping into a brick-and-mortar location.
As videos are a key part of these shoppable in-store touchscreens, storytelling is a key part of the new Harvey Nichols experience, as is engaging consumers with interesting content.
Shoppable Department Store Screens
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