Store touchscreen systems and shoppable online videos are both becoming more prevalent in the world of retail but Harvey Nichols is now bringing them together to introduce a new kind of in-store experience.
At the British department store, shoppers will now be able to use the large-scale screens to view films featuring collaborations with brands such as Calvin Klein. With a tap of the screen, consumers can easily call up product information in detail and efficiently add desired items to a basket for checkout—which helps to bring the convenience of online shopping into a brick-and-mortar location.
As videos are a key part of these shoppable in-store touchscreens, storytelling is a key part of the new Harvey Nichols experience, as is engaging consumers with interesting content.
What's Driving This Trend
- Shoppable Touchscreens
- In-store touchscreens that allow consumers to view shoppable videos and easily add items to their cart for checkout are on the rise.
- Bringing Online Shopping Offline
- The integration of online shopping conveniences, such as product information and easy checkout, into physical retail spaces is a growing trend.
- Storytelling In-store Experience
- Using videos and interesting content as part of the in-store experience is becoming more common in retail.
Who This Affects Most
- Retail
- Retailers can incorporate shoppable touchscreens to enhance the in-store shopping experience and drive sales.
- Technology
- Developing interactive touchscreens and video content for in-store use presents opportunities for technology companies.
- Marketing
- Creating compelling storytelling content for in-store touchscreens can be a valuable marketing strategy.
