Banks Beer Turned an Abandoned Building into a Festive Countdown

 - Dec 3, 2017
References: banksstellsxmaslikeitis & adland
To help consumers count down the days until the arrival of Christmas in a fun way, Banks Beer created a festive countdown from a boarded-up building.

For Christmas, the 25 windows of the abandoned building have been transformed with seasonal graffiti designs, each of which is revealed day by day. In line with the youthful and modern approach to the Christmas countdown, the graffiti designs are festive, yet subversive in nature, including imagery such as a dog relieving itself on a tree decorated for Christmas; according to the brand, the modern advent calendar "tells Christmas like it is."

For those who are unable to make it to see the advent calendar in person, Banks Beer has also created an interactive version of the experience online.