Mailchimp, a business-focused email design service, has recently taken its first foray into the physical mail space by allowing users to send printed postcards to existing and potential customers. All of these postcards can be easily customized with images and messages in a similar tool to the one Mailchimp already uses for its online social media tools. Once the card has been designed perfectly, users simply need to press a button and Mailchimp will print it and send it out to whatever client is requested.
This new feature was conceived after research found that customers still spend a fair bit of time and money on real mail. The idea also fits into the concept of nostalgia, as physical postcards helps to transport users back to a time when physical mail was the norm, working to develop a brand identity for those sending the postcards.