Mailchimp, a business-focused email design service, has recently taken its first foray into the physical mail space by allowing users to send printed postcards to existing and potential customers. All of these postcards can be easily customized with images and messages in a similar tool to the one Mailchimp already uses for its online social media tools. Once the card has been designed perfectly, users simply need to press a button and Mailchimp will print it and send it out to whatever client is requested.
This new feature was conceived after research found that customers still spend a fair bit of time and money on real mail. The idea also fits into the concept of nostalgia, as physical postcards helps to transport users back to a time when physical mail was the norm, working to develop a brand identity for those sending the postcards.
Key Themes Behind This Trend
- Physical Mail Revival
- The resurgence of physical mail presents an opportunity for businesses to disrupt the traditional digital marketing landscape by incorporating personalized postcard mailing services.
- Nostalgic Marketing
- Tapping into nostalgia through customized postcard mailing services creates a disruptive marketing strategy that sparks emotional connections and stands out from digital campaigns.
- Integrated Online-offline Marketing
- The integration of online and offline marketing channels, such as combining Mailchimp's digital tools with postcard mailing services, enables businesses to leverage cross-channel strategies for increased customer engagement.
Where This Applies
- Digital Marketing
- The incorporation of postcard mailing services into digital marketing platforms opens up disruptive innovation opportunities for businesses to diversify their strategies and reach customers through multiple channels.
- Print and Mail Services
- The merging of digital and physical mail services necessitates disruptive innovation in the print and mail industry, as businesses look for efficient and seamless solutions to meet the demands of personalized postcard mailing.
- E-commerce
- The rise of personalized postcard mailing services presents opportunities for e-commerce businesses to enhance customer experiences, foster brand loyalty, and differentiate themselves from competitors in the online marketplace.
