Digital design and print company MOO tapped into the artistic direction of the "pattern aficionados" at PATTERNITY for the launch of a truly mesmerizing postcard collection. Featuring overwhelming, illusory geometric arrangements and a controlled color palette, the products definitely capture the attention and challenge the visual capacities of the consumer.
The postcard collection does not only serve an aesthetic purpose, however. The MOO x PATTERNITY collaboration was executed to mentally stimulate through reflection. In other words, the line of cards is meant "to encourage people to take a moment and reflect on a person or perhaps on something that inspires them."
Five original pattern designs are included in the postcard collection. Perfect to send to loved ones or use as simple greeting cards, the MOO x PATTERNITY line makes for perfect wall art.
MOO and PATTERNITY Created an Illusory Postcard Collection
1. Geometric Illusion Design - Opportunity for companies in the graphic design and art industries to explore creating products with similar overwhelming, illusory geometric arrangements to capture the attention of consumers.
2. Mindful Reflection Products - Opportunity for companies in the paper goods and stationery industries to create products that encourage mindfulness and reflection in consumers.
3. Collaborative Collection Launches - Opportunity for companies in various industries to partner with artists to create unique product collections that capture consumers' attention and offer a deeper meaning.
1. Graphic Design - Graphic design companies can potentially use similar designs to capture their customers' attention.
2. Art - Art companies can produce products with such patterns to encourage people to reflect on inspiring moments.
3. Paper Goods - Paper goods companies can produce products that encourage mindfulness and reflection through thoughtful product designs.