This packaging for House of Hazelwood scotch adopts an Art Deco-inspired approach to its packaging presentation and design.
The liquor itself is named after the former art deco residence of Janet Sheed Roberts, who was not only at one time the oldest living woman in Scotland at 110 years of age, but also the last surviving grandchild of Glenfiddich founder William Grant.
Each of the three bottles produced is inspired by different cities that were at the forefront of the Art Deco movement. An 18, 21 and 25 year-old scotch are modeled after the cities of Paris, Mumbai, and Shanghai. Each bottle's packaging takes on certain Art Deco-inspired hues and lines distinctive to the cites they draw inspiration from for an elegantly executed piece of liquor branding.
Key Themes Behind This Trend
- Art Deco-inspired Packaging
- Liquor brands can explore using Art Deco-inspired designs in their packaging to add a touch of elegance and sophistication.
- City-inspired Branding
- Brands can create unique packaging that represents different cities to evoke a sense of place and style.
- Heritage-influenced Branding
- Incorporating elements of a brand's heritage, such as historical residences or founders, can add authenticity and storytelling to product packaging.
Where This Applies
- Liquor and Spirits
- Art Deco-inspired designs can be integrated into liquor and spirits packaging to create a visually appealing and distinctive product.
- Luxury Goods
- The use of Art Deco-inspired packaging can elevate the perception of luxury goods, attracting discerning consumers.
- Branding and Design
- Branding and design agencies can explore incorporating city-inspired themes and heritage elements into their packaging projects for clients.
