Singapore's Deliveroo Food Market Only Has Staff in the Back Kitchen
Laura McQuarrie — March 15, 2019 — Business
References: deliveroo.sg & thedrum
The all-new Deliveroo Food Market in Singapore gives customers the ability to quickly and efficiently order food with all the ease of an app in a physical setting. The semi-autonomous store features digital payment kiosks and lockers for people to pick up their food orders—but no staff on the customer-facing side of the store.
The Deliveroo Food Market marks the opening of the third Deliveroo’s Editions in Singapore and it is the only one of its kind with a walk-in and dine-in area to complement the on-site kitchens that prepare on-demand food orders fresh.
A number of convenience stores, grocery stores and restaurants are now exploring fully and semi-automated systems for serving customers in a way that's fast and requires minimal interaction with staff.
The Deliveroo Food Market marks the opening of the third Deliveroo’s Editions in Singapore and it is the only one of its kind with a walk-in and dine-in area to complement the on-site kitchens that prepare on-demand food orders fresh.
A number of convenience stores, grocery stores and restaurants are now exploring fully and semi-automated systems for serving customers in a way that's fast and requires minimal interaction with staff.
Trend Themes
1. Semi-automated Customer Service - The trend of fully and semi-automated systems for serving customers efficiently with minimal staff interaction presents disruptive innovation opportunities for convenience stores, grocery stores, and restaurants.
2. Digital Payment Integration - The integration of digital payment kiosks in physical settings like Deliveroo Food Market creates opportunities for disruptive innovation in the payment industry.
3. App-based Ordering Experience - The ability to order food with ease through an app in a physical setting paves the way for disruptive innovation in the food delivery industry.
Industry Implications
1. Convenience Stores - The trend of semi-automated customer service presents disruptive innovation opportunities for convenience stores to streamline operations and enhance customer experience.
2. Grocery Stores - Semi-automated systems for serving customers efficiently offer disruptive innovation opportunities for grocery stores to optimize operations and improve customer satisfaction.
3. Restaurants - The trend of semi-automated customer service opens up disruptive innovation opportunities for restaurants to enhance efficiency, reduce labor costs, and offer a seamless dining experience.
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