A strong typography and a simple fish logo design can do wonders for a brand. Portugal's forward-thinking studio, This is Pacifica, truly embraces this in the aesthetic development of Hardy — a family-run company that specializes in smoked salmon masterpieces.
For the client, their identity is strongly linked to a product "that binds together history, adventure, tradition, locality, fusion and innovation." As a result, This is Pacifica reflects this in the creation of the Hardy's graphic identity. The typography and the simple fish logo — which is a direct tribute to the salmon fillet that is sold by the company, are decisively timeless and can be integrated in a variety of ways — perhaps signifying the adventurous aspect of the client.
What's Driving This Trend
- Typography Design
- Opportunities for disruptive innovation in creating unique and memorable typography designs for branding initiatives.
- Simple Logo Design
- Opportunities for disruptive innovation in developing visually striking yet minimalistic logos for brand identities.
- Brand Identity Integration
- Opportunities for disruptive innovation in creatively integrating brand identities across different platforms and mediums.
Who This Affects Most
- Graphic Design
- Opportunities for disruptive innovation in graphic design by leveraging typography and logo design for brand development.
- Food and Beverage
- Opportunities for disruptive innovation in the food and beverage industry by creating visually appealing brand identities for smoked salmon products.
- Marketing and Advertising
- Opportunities for disruptive innovation in marketing and advertising by incorporating visually striking brand identities to convey the adventurous aspect of a product.
