A strong typography and a simple fish logo design can do wonders for a brand. Portugal's forward-thinking studio, This is Pacifica, truly embraces this in the aesthetic development of Hardy — a family-run company that specializes in smoked salmon masterpieces.
For the client, their identity is strongly linked to a product "that binds together history, adventure, tradition, locality, fusion and innovation." As a result, This is Pacifica reflects this in the creation of the Hardy's graphic identity. The typography and the simple fish logo — which is a direct tribute to the salmon fillet that is sold by the company, are decisively timeless and can be integrated in a variety of ways — perhaps signifying the adventurous aspect of the client.