Tyson brands is taking a more modern approach to product creation following the announcement that the 88-year old company will be launching a new Innovation Lab in Chicago.
A food scientist, a brand marketer, a product designer and a Michelin-trained chef are among the seven individuals heading the project. Together, this team will develop a new product over the course of six months." This new approach was inspired by the prevalence of startup mentalities and a heightened interest in crowd souring. According to Jen Bentz, the Senior Vice President of R&D, “As we think about innovation and what’s happening out in the market today, we’re seeing a lot of growth coming from smaller startup companies."