The Kerry Customer Co-Creation Centre is Now Open
Michael Hemsworth — December 13, 2025 — Business
The Kerry Customer Co-Creation Centre has been opened by the company in Taguig City, Philippines as a new food innovation hub that harnesses the power of customer feedback. The location is projected to be a hub for the Southeast Asia market and will focus on retail, foodservice chains and brands where thought leadership and collaboration with customers will reign supreme. The location is open now and boasts specialized labs for sweet and savory fare aligncside meat labs and a suit for beverage solutions.
Country Head and Commercial Lead, Kerry Philippines Jacinta Macapugay spoke on the Kerry Customer Co-Creation Centre saying, "As Filipino consumers seek healthier, more convenient and better-value choices, our investment is about empowering our teams and partners to co-create the future of food. Together, we can navigate changing consumer preferences and enable faster, more relevant innovation that meets the evolving tastes and needs of Filipino consumers, celebrate the vibrant food culture of this nation and drive sustainable growth for years to come."
Country Head and Commercial Lead, Kerry Philippines Jacinta Macapugay spoke on the Kerry Customer Co-Creation Centre saying, "As Filipino consumers seek healthier, more convenient and better-value choices, our investment is about empowering our teams and partners to co-create the future of food. Together, we can navigate changing consumer preferences and enable faster, more relevant innovation that meets the evolving tastes and needs of Filipino consumers, celebrate the vibrant food culture of this nation and drive sustainable growth for years to come."
Trend Themes
-
Customer-centric Co-creation — Emphasizing collaboration with consumers to drive product innovation allows companies to tailor offerings that closely align with evolving consumer demands.
-
Regional Food Innovation Hubs — Establishing specialized centers that focus on regional markets fosters a deeper understanding of local taste preferences and cultural culinary practices.
-
Sustainable Growth Through Consumer Feedback — Utilizing direct consumer insights enables iterative product development that supports the long-term growth and relevance of food brands.
Industry Implications
-
Foodservice Chains — By integrating customer-driven innovation into their offerings, foodservice chains can adapt more swiftly to consumer expectations and dietary trends.
-
Retail Food Brands — Retail brands gain a competitive edge through co-creation centers that expedite the development of trend-responsive, on-shelf products.
-
Beverage Solutions — Innovations in beverage labs driven by consumer feedback facilitate the creation of diverse and health-conscious drink options.
5.9
Score
Popularity
Activity
Freshness
