Energy-focused food brand Clif Bar & Company has announced the launch of the Trailblazers Incubator, an in-house new ventures group dedicated to building sustainable business opportunities for the brand through "disruptive innovation."
Located in California, the incubator currently consists of a team of “intrapreneurs” who have joined forces to develop new growth strategies for the company, applying a lively, start-up-inspired methodology. The Trailblazer's first product innovation, CLIF Pet has already been announced. The new plant-based treats for dogs are set to hit store shelves in early 2022, showcasing the new incubators' outside-the-box approach to product development.
“Just as Clif Bar was founded on disrupting the energy bar category nearly 30 years ago, the Trailblazers Incubator is built to consistently deliver our bold innovation agenda and accelerate our growth plan,” said Hamdallah," said Chief Innovation Officer at Clif Bar, Rizal Hamdallah.
Image Credit: Clif Bar
What Makes This Trend Stand Out
- Sustainable Food Innovation
- Clif Bar's Trailblazers Incubator is focused on building sustainable business opportunities through disruptive innovation in food.
- Plant-based Pet Treats
- The incubator's first product innovation, CLIF Pet, offers new plant-based treats for dogs.
- Start-up-inspired Methodology
- The Trailblazers Incubator team is applying a lively, start-up-inspired methodology to develop new growth strategies for Clif Bar.
Sectors Adopting This
- Food & Beverage
- Clif Bar's Trailblazers Incubator offers disruptive innovation opportunities in sustainable food product development for the food and beverage industry.
- Pet Products
- The incubator's first product innovation, CLIF Pet, presents disruptive innovation opportunities in the plant-based pet treats industry.
- Entrepreneurship
- The Trailblazers Incubator's start-up-inspired methodology presents disruptive innovation opportunities in the entrepreneurship and start-up industry.
