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Accessible Outdoor Events

CLIF Donates $50,000 to Expand Nature Canada's NatureHood Program

— October 12, 2022 — Marketing
Clif Bar & Company, a leading maker of organic and plant-based foods, recently joined forces with Nature Canada and its NatureHood program to launch CLIF® DAY CAMP. The one-of-a-kind, all-inclusive experience is designed to help deserving families from across Canada enjoy the great outdoors.

By reducing barriers to participation, NatureHood hopes to enhance its focus on connecting youth from diverse backgrounds with nearby nature. As part of CLIF DAY CAMP, CLIF has announced a $50,000 USD donation to support the program's educational and recreation initiatives and research into the barriers faced by marginalized and racialized youth.

"Many youth in lower-income households have never experienced outdoor activities like camping, birding, hiking, or mountain biking due to the cost of equipment, and lack of outdoor space," says Jodi Joy, Director of Development for Nature Canada. "That is why supporting families with ways they can enjoy the outdoors is vital to both their physical and mental health."
Trend Themes
1. Naturehood Program - Expanding Nature Canada's NatureHood program to reduce barriers to participation and enhance focus on connecting youth from diverse backgrounds with nearby nature presents an opportunity for outdoor recreation and education-related industries.
2. All-inclusive Experiences - Developing all-inclusive outdoor experiences, like CLIF DAY CAMP, that cater to diverse backgrounds, abilities, and interests offers an opportunity for tourism and hospitality industries to disrupt traditional offerings.
3. Funding for Supporting Marginalized and Racialized Youth - Providing financial support to initiatives that focus on supporting marginalized and racialized youth offers an opportunity for social impact investment and philanthropic industries to promote equality and inclusion.
Industry Implications
1. Outdoor Recreation - Opportunities to participate in outdoor activities like camping, birding, hiking, or mountain biking may increase as initiatives to reduce barriers to participation expand through programs like Nature Canada's NatureHood program.
2. Tourism and Hospitality - Developing all-inclusive outdoor experiences, like CLIF DAY CAMP, that cater to diverse backgrounds, abilities, and interests presents an opportunity for tourism and hospitality industries to disrupt traditional offerings.
3. Social Impact Investment and Philanthropy - Investing in initiatives like the NatureHood program that focus on supporting marginalized and racialized youth may present an opportunity for social impact investment and philanthropic industries to promote equality and inclusion.
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