In honor of National Cereal Day on March Saturday, March 7, famed cereal brand Kellogg's Canada is providing a donation of $150,000 to Breakfast Club of Canada to help children in need get secure access to food. According to a recent study, 55% of Ontario families struggle to provide their children with at least one meal over the weekend.
“At Kellogg, we know how important it is to start every day off with a nutritious breakfast, but sadly thousands of children simply don’t have access to the food or programs they need to reach their potential,” says Tony Chow, President, Kellogg Canada Inc. “And, in a country as prosperous as Canada, it is quite frankly unacceptable. We must do more collectively to help fight childhood hunger in communities in need across Canada.”
Kellogg's Canada views National Cereal Day as an opportunity to educate Canadians and begin an important dialogue regarding weekend hunger. The funds donated will help support breakfast programs across Canada—including northern and indigenous communities—to improve access to food.
Image Credit: Kellogg's Canada
What's Driving This Trend
- Hunger-alleviating Initiatives
- Kellogg Canada's hunger-alleviating initiative shows how brands can make an impact and address an important social issue.
- Corporate Social Responsibility Campaigns
- More brands are expected to launch campaigns and initiatives that address important social issues as part of their CSR efforts.
- Cause Marketing Campaigns
- More businesses may use cause marketing tactics, such as aligning with a charity or social issue, to generate revenue while also contributing to a larger cause.
Who This Affects Most
- Consumer-packaged Goods
- CPG companies can take advantage of their large reach and brand recognition to address social and environmental issues.
- Food and Beverage
- More companies in the food and beverage industry may launch similar hunger-alleviating initiatives or incorporate social and environmental causes in their marketing strategies.
- Marketing and Advertising
- Agencies specializing in marketing and advertising may see an increase in demand for creating and implementing CSR and cause marketing campaigns for businesses.
