Japanese e-commerce site 'Rakuten', has merged with 'Fits.me' to develop a form of two-way technology that would allow online shoppers to get a better idea of how a garment may fit. Fits.me already produces e-mannequins that you can adjust based on your height, weight and age. Rakuten plans to build on this virtual technology to make it even easier for customers to visualize how items may fit.
Rakuten's new two-way technology will function as a kind of virtual fitting room, which will help shoppers make more informed decisions before they purchase an item. Building on the virtual mannequins, costumers will be able to get a more realistic picture of how they would look wearing a particular item. Beyond helping shoppers, the virtual technology helps merchants gain the kind of data they need to improve the online shopping experience.