Me-Ality is a body scanning kiosk located in malls that uses a patented technology to determine your measurements. It then recommends clothes that would fit you the best and directs you to the stores that carry the items.
Me-Ality is currently located in 37 malls across the United States, and the company hopes to prop up 300 more in the next two years. The way this futuristic kiosk works is by having a fully clothed shopper step inside the chamber who is then scanned by radio waves from 196 antennas. It only takes twenty seconds to complete the full body scan.
Using the kiosk is currently free of charge due to partnership with brands such as Old Navy, Gap, Levi’s, J. Crew, American Eagle and Brooks Brothers. These brands are hopeful that they will gain business from the kiosk’s recommendations.