At this year's Comic-Con, Mattel announced that it will be launching a new line of WWE Superstars, including fashion dolls and action figures based on top female wrestlers from World Wrestling Entertainment.
The line includes 12-inch fashion dolls modeled after icons like Brie Bella, Sasha Banks, Charlotte Flair and more. These dolls are accessorized with dresses, shoes and other items to express their personal style. Mattel's new WWE Superstars line also includes six-inch action figures, which include matching accessories for kids such as medallions, headbands and rings to match the wrestler dolls.
Across the toy industry, many new toys are being launched to inspire confidence, strength and empowerment in young girls, including everything from sporty action figures to posable superhero dolls—which are typically designed and marketed to young boys.