Innovative Supplies Worldwide was started by Nneka, who is a 27-year-old mother, a college student, and an army veteran. Nneka began this small business with the intention of hiring youth to provide a place for them away from the streets. This also gives students a chance to have something at school that they can relate to. Innovative Supplies is comprised of a series of notebooks that are adorned with artwork representing a variety of cultural ethnicities.
The objectives of Innovative Supplies include providing a space for training and employment, support for small businesses, use economically sourced materials, make use of local materials, and provide products that students can identify with. Innovative Supplies currently offers notebooks, stickers, pins, and cups and can be found online.