Fluide Beauty was intentionally created for people of all genders and for its first-ever holiday season, the brand is redefining family in its holiday beauty campaign. The campaign shares that a Chosen Family is defined as "a group of people to whom you are emotionally close and consider them 'family' even though not biologically or legally related."
For the campaign, Fluide Beauty notes that it dreamed up a non-denominational holiday and created a lookbook with people coming together and looking their best. The Chosen Family campaign perfectly supports the brand's passion for LGBTQIA+ rights.
Fluide Beauty's lookbook showcases a number of products and bundled makeup sets curated for the minimalist, the fearless, the flirt and more.