KFC and Spirit Halloween Created a Limited-Edition Colonel Sanders Costume
Laura McQuarrie — September 9, 2019 — Life-Stages
References: spirithalloween & prnewswire
For Halloween 2019, KFC joined forces with Spirit Halloween to create a limited-edition mascot costume inspired by its founder, Colonel Harland Sanders. The Colonel Sanders costume was officially introduced on September 9th, Colonel Sanders' birthday, and can be found through Spirit Halloween online and in stores.
Available in both adult and youth sizes, the Colonel Sanders Halloween costume includes a crisp white buttoned jacket, an attached shirt, dress pants and accessories to complete the look with a wig, glasses and facial hair.
Globally, Colonel Sanders is known for this iconic all-white look and according to KFC US CMO Andrea Zahumensky, "This costume is so official it will have friends and family asking for your secret recipe."
Available in both adult and youth sizes, the Colonel Sanders Halloween costume includes a crisp white buttoned jacket, an attached shirt, dress pants and accessories to complete the look with a wig, glasses and facial hair.
Globally, Colonel Sanders is known for this iconic all-white look and according to KFC US CMO Andrea Zahumensky, "This costume is so official it will have friends and family asking for your secret recipe."
Trend Themes
1. Limited-edition Mascot Costumes - The collaboration between KFC and Spirit Halloween in creating a limited-edition Colonel Sanders costume for Halloween presents an opportunity for QSRs and costume companies to create unique and exclusive mascot costumes.
2. Celebrity-inspired Costume Collections - The release of the Colonel Sanders Halloween costume highlights the potential for fast food chains and costume retailers to collaborate and create costume collections inspired by famous personalities, opening up a new market for celebrity-themed costumes.
3. Brand-driven Halloween Collaborations - The partnership between KFC and Spirit Halloween demonstrates the potential for brands to collaborate with seasonal retailers to create exclusive Halloween merchandise, providing a platform for cross-promotion and increased brand visibility during the holiday season.
Industry Implications
1. Quick Service Restaurants (QSR) - The limited-edition Colonel Sanders costume presents an opportunity for QSRs to explore innovative ways to engage with their customers beyond food, such as unique merchandise collaborations for special occasions like Halloween.
2. Costume Retail - The collaboration between KFC and Spirit Halloween highlights the potential for costume retailers to create exclusive and licensed mascot costumes in partnership with brands or famous personalities, offering customers a wider range of options for Halloween and other events.
3. Seasonal Retail - The introduction of the limited-edition Colonel Sanders costume showcases the potential for seasonal retailers to partner with well-known brands and create exclusive merchandise collections, attracting customers and driving sales during specific holidays like Halloween.
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