Earlier this year, Funko and KFC released a limited-edition Colonel Sanders Pop! Funko figurine that sold out in record time and now the pair is back at it again with an all-new Colonel Sanders Pop! PEZ dispenser. The design of the product pays tribute to the fact that a promotional Colonel Sanders candy dispenser prototype was created in the 90s but there are only two that are known to be in existence. Now, this all-new keepsake gives KFC fans a fun way to start or expand their figurine collection with a cultural icon.
The Pop! PEZ Colonel Sanders is launching just in time for Halloween and the holiday season, making the candy-dispensing toy a perfect addition to trick-or-treat bags and holiday stockings.
Key Themes Behind This Trend
- Pop Culture-inspired Candy Dispensers
- Creating new candy dispensers of other pop culture icons would capitalize on the growing trend of nostalgic and collectible paraphernalia among younger generations.
- Limited-edition Memorabilia Merchandise
- Using the idea of limited-edition and rare merchandise would serve as a disruptive innovation opportunity to create buzz and demand around the marketed product.
- Holiday-themed Candy Dispensers
- Targeting specific holidays such as Christmas or Easter would allow for further expansion into the seasonal candy market and offer unique, festive takes on the product.
Where This Applies
- Food and Beverage
- Expanding the production of branded candy items could open up new revenue streams and brand loyalty among customers.
- Collectibles and Memorabilia
- Collaborating with different companies to produce limited-edition, rare merchandise of iconic pop culture figures presents a profitable opportunity for merchandise hobbyists and enthusiasts.
- Toys and Games
- Creating and marketing pop culture-themed dispensers could increase sales in toy and games industries based on the rise of youth pop culture interests and nostalgia among young adults.
