The Colonel Sanders Pop! PEZ Dispenser Revives a 90s Creation
Laura McQuarrie — October 23, 2019 — Life-Stages
References: us.pez & prnewswire
Earlier this year, Funko and KFC released a limited-edition Colonel Sanders Pop! Funko figurine that sold out in record time and now the pair is back at it again with an all-new Colonel Sanders Pop! PEZ dispenser. The design of the product pays tribute to the fact that a promotional Colonel Sanders candy dispenser prototype was created in the 90s but there are only two that are known to be in existence. Now, this all-new keepsake gives KFC fans a fun way to start or expand their figurine collection with a cultural icon.
The Pop! PEZ Colonel Sanders is launching just in time for Halloween and the holiday season, making the candy-dispensing toy a perfect addition to trick-or-treat bags and holiday stockings.
The Pop! PEZ Colonel Sanders is launching just in time for Halloween and the holiday season, making the candy-dispensing toy a perfect addition to trick-or-treat bags and holiday stockings.
Trend Themes
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Pop Culture-inspired Candy Dispensers — Creating new candy dispensers of other pop culture icons would capitalize on the growing trend of nostalgic and collectible paraphernalia among younger generations.
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Limited-edition Memorabilia Merchandise — Using the idea of limited-edition and rare merchandise would serve as a disruptive innovation opportunity to create buzz and demand around the marketed product.
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Holiday-themed Candy Dispensers — Targeting specific holidays such as Christmas or Easter would allow for further expansion into the seasonal candy market and offer unique, festive takes on the product.
Industry Implications
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Food and Beverage — Expanding the production of branded candy items could open up new revenue streams and brand loyalty among customers.
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Collectibles and Memorabilia — Collaborating with different companies to produce limited-edition, rare merchandise of iconic pop culture figures presents a profitable opportunity for merchandise hobbyists and enthusiasts.
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Toys and Games — Creating and marketing pop culture-themed dispensers could increase sales in toy and games industries based on the rise of youth pop culture interests and nostalgia among young adults.
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