The Colonel Sanders Pop! PEZ Dispenser Revives a 90s Creation
Laura McQuarrie — October 23, 2019 — Life-Stages
References: us.pez & prnewswire
Earlier this year, Funko and KFC released a limited-edition Colonel Sanders Pop! Funko figurine that sold out in record time and now the pair is back at it again with an all-new Colonel Sanders Pop! PEZ dispenser. The design of the product pays tribute to the fact that a promotional Colonel Sanders candy dispenser prototype was created in the 90s but there are only two that are known to be in existence. Now, this all-new keepsake gives KFC fans a fun way to start or expand their figurine collection with a cultural icon.
The Pop! PEZ Colonel Sanders is launching just in time for Halloween and the holiday season, making the candy-dispensing toy a perfect addition to trick-or-treat bags and holiday stockings.
The Pop! PEZ Colonel Sanders is launching just in time for Halloween and the holiday season, making the candy-dispensing toy a perfect addition to trick-or-treat bags and holiday stockings.
Trend Themes
1. Pop Culture-inspired Candy Dispensers - Creating new candy dispensers of other pop culture icons would capitalize on the growing trend of nostalgic and collectible paraphernalia among younger generations.
2. Limited-edition Memorabilia Merchandise - Using the idea of limited-edition and rare merchandise would serve as a disruptive innovation opportunity to create buzz and demand around the marketed product.
3. Holiday-themed Candy Dispensers - Targeting specific holidays such as Christmas or Easter would allow for further expansion into the seasonal candy market and offer unique, festive takes on the product.
Industry Implications
1. Food and Beverage - Expanding the production of branded candy items could open up new revenue streams and brand loyalty among customers.
2. Collectibles and Memorabilia - Collaborating with different companies to produce limited-edition, rare merchandise of iconic pop culture figures presents a profitable opportunity for merchandise hobbyists and enthusiasts.
3. Toys and Games - Creating and marketing pop culture-themed dispensers could increase sales in toy and games industries based on the rise of youth pop culture interests and nostalgia among young adults.
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