The Kentucky Fried Chicken & Donuts is the latest offering from the QSR brand that will offer patrons with a sweet treat to enjoy with the chains popular fried chicken.
The brand is test marketing the new menu items in Norfolk and Richmond, Virginia as well as Pittsburgh, Pennsylvania for local consumers to try out. The test include two menu items including the Kentucky Fried Chicken & Donuts which includes bone-in chicken or chicken tenders as well as the Kentucky Fried Chicken & Donuts Sandwich that utilizes the donut as a bunch for an indulgent sandwich.
The Kentucky Fried Chicken & Donuts are available as meals, but curious consumers looking to try just the donuts can add them to any meal for just one dollar extra.
Image Credit: KFC
Key Themes Behind This Trend
- Sweet and Savory Combos
- Opportunity to develop unique menu items that combine both sweet and savory flavors.
- Indulgent Fast Food
- Providing customers with a more indulgent and over-the-top fast food experience.
- Product Innovation
- Continuing to develop and test new menu items to stay competitive in the QSR market.
Where This Applies
- Fast Food
- Opportunity to develop unique menu items that will draw in customers looking for new and indulgent fast food options.
- Bakery
- Opportunity to collaborate with QSR brands to supply donuts and other sweet treats for their menu items.
- Food and Beverage Testing
- Opportunity to assist QSR brands with test marketing new menu items and gathering consumer feedback.
