Just in time for the holiday season, Ikea introduces its inclusive VÄRMER collection that honors the ways that different cultures celebrate the festive time of the year. The Swedish brand understands that the winter holidays are different for many households all over the globe and aim to create a capsule that commemorates multiculturalism.
The new collection is complete with holiday products that are made to represent the diverse ways of celebration. Specifically, the brand draws in English, Swedish, and Kenyan designers to ensure that it is as authentic as possible. Many of the designs in the VÄRMER collection are made to support communal meals, showcasing that many different cultures share the same traditions to eating and togetherness during the holidays.
Image Credit: Ikea