KFC Australia is letting fans of the fried chicken quick-serve restaurant say "I do" in style thanks to the launch of its new KFC Wedding Service. Couples can have their dream wedding with services including "a KFC-themed celebrant, food truck, photo booth, customized chicken buckets for that very unique guest wedding souvenir as well as music."
The surprising business development by KFC was prompted by the numerous social media photos of couples proposing at a KFC restaurant or enjoying some fried chicken from the brand after the special occasion. For couples interested in using the KFC Wedding Service, they must be located in Australia and the service will be available for eight months.
More quick-serve restaurants are releasing hyper-personalized merchandise and services -- like the KFC Wedding Service -- to increase consumer loyalty.