Most people who use the touchscreen ordering kiosks at American convenience store chain Wawa will see plenty of food and beverage items to choose from—but there is also a secret drink menu hidden within the touchscreen itself.
To access the secret menu, a touchscreen user must press on the small goose logo that is shown on the bottom left corner of the screen. This action unlocks a secret menu that includes options like the Birthday Cake Milkshake and a Birthday Cake Smoothie. To inspire curiosity in others and hopefully help others to discover the secret menu, Wawa encourages customers to share the #WawaSecretMenu hashtag on social media.
The secret menu at Wawa will only be available for a limited time this spring until May 6th.
Key Themes Behind This Trend
- Hidden Menus
- The concept of hidden menus offers a unique and exclusive experience for customers, creating a sense of curiosity and excitement.
- Interactive Touchscreen Ordering
- The integration of interactive touchscreen ordering kiosks in convenience stores enhances the customer experience by providing hidden features and a more user-friendly interface.
- Social Media Engagement
- Encouraging customers to share and tag their experience with hashtags like #WawaSecretMenu can create buzz and generate viral marketing opportunities for businesses.
Where This Applies
- Food and Beverage
- The introduction of hidden menus can revolutionize the dining experience in restaurants, cafes, and fast-food chains, offering customers a secret selection of dishes.
- Retail Technology
- The implementation of interactive touchscreen ordering kiosks can disrupt the retail industry by streamlining the ordering process and providing additional features or hidden offerings.
- Social Media Marketing
- The use of social media engagement strategies, such as hidden menus and hashtag campaigns, can be applied to various industries, including hospitality, fashion, and entertainment, to create brand awareness and increase customer engagement.
