Although the look of this Hong Kong store created by PplusP Designers might look similar to a high-end fashion pop-up, the retail concept was created as a budget-friendly space for the local U&B grocery brand.
The space features a boldly exposed ceiling, concrete flooring and a color-saturated scheme throughout. The U&B logo is prominently featured within the space in the form of a youthful and vibrant neon sign.
Throughout the interior of the space, unfinished plywood trolleys accented with black metal provide space for different kinds of displays. As all of the furnishings within the space are set on wheels, the design of the entire store is incredibly flexible, offering numerous ways for the flow of the space to be segmented and for merchandise to be arranged into groups as needed.