The Pink with a Purpose campaign from Klosterman Baking Co. has been announced by the brand as its latest effort to support those who have or have been affected by breast cancer.
The campaign will benefit the Pink Ribbon Girls in support of the Breast Cancer Awareness Month and has a goal of $15,000 to provide those in need with the support they deserve. The cancer awareness campaign can be supported by consumers through purchasing specially marked bread products that are characterized by the pink ribbon and associated branding that explains the effort.
The Klosterman Baking Co. Pink with a Purpose campaign started on October 1 and has a regional approach that can be found in the Dayton and Greater Cincinnati regions in Ohio.