Former Bachelor contestant and future mom Bekah Martinez works in collaboration with sustainable fashion label Jean Franklin on a small new collection. This marks Martinez's first major partnered project since the show and it is specifically created in support of Breast Cancer Awareness Month. The capsule is comprised of two items -- a headscarf and a wrap dress. Both items are constructed using deadstock fabric, which are unused materials gathered from fashion labels.
Notably, half of the net profits will be going directly towards the Breast Cancer Research Foundation. Jean Franklin's founder Amanda Singh and Bekah Martinez both have personal ties to those affected by breast cancer, making this a collection close to their hearts. The headscarf can be worn in a variety of ways, boasting design cues drawn from the 70s and the wrap dress is the perfect transitional piece with its vintage touches.
Image Credit: Michelle Terris
What Makes This Trend Stand Out
- Sustainable Fashion
- Creating clothing using deadstock fabric is a potential disruptive innovation in the fashion industry which can reduce waste and promote sustainability.
- Social Impact Fashion
- Creating fashion collaborations specifically for a cause like Breast Cancer Awareness Month is a way to bring attention to important issues and make a social impact.
- Vintage-inspired Fashion
- Design cues from past fashion eras can be a way to create unique and timeless pieces that stand out in a crowded market.
Sectors Adopting This
- Fashion
- The fashion industry has opportunities to disrupt its traditional practices by adopting sustainable materials and using social impact as a core pillar of its business strategies.
- Breast Cancer Research
- Fashion industry collaborations with non-profit organizations, such as the Breast Cancer Research Foundation, can drive awareness and funding for important causes.
- Retail
- Retailers can benefit from offering unique, socially-conscious fashion collaborations that appeal to consumers passionate about fashion with a cause.
