Hitman, the popular strategic first-person shooting video game, is releasing a special holiday mission called 'Holiday Hoarders' this season. Though perhaps an unlikely -- read, violent -- candidate for something as maudlin as a holiday special, Hitman's Holiday Hoarders mission stays true to the sentiments of a joyous Noel.
In the holiday mission, Agent 47, the dark protagonist of the series, is assigned to take out a pair of criminals in Paris. Beyond average pilferers, these thieves are truly malevolent: their modus operandus is to steal Christmas presents from people attending a Christmas gala. Playing the Cindy Lou Who to these Grinches, Agent 47 spreads the Christmas spirit the only way he knows how: with bullets.
The special mission will be available as a free download for anyone who owns Hitman, but Square Enix, the company behind the game, is encouraging players to donate to the World Cancer Research Foundation with their download.
What Makes This Trend Stand Out
- Holiday-themed Video Games
- Companies may capitalize on the consumer market's love for holiday-themed entertainment by producing more seasonal video game content.
- Charitable Partnerships
- Businesses, including those in the gaming industry, may find success promoting charitable partnerships alongside their products or services.
- Violent Christmas Entertainment
- There may be a growing consumer interest in violent Christmas-themed entertainment, as seen in the popularity of Hitman's Holiday Hoarders mission.
Sectors Adopting This
- Video Gaming
- Video game developers and publishers may expand their audience by creating more holiday-themed content that appeals to both gamers and casual consumers.
- Charitable Organizations
- Charitable organizations may consider forming partnerships with businesses, including those in the entertainment industry like Square Enix, to promote social causes and receive donations.
- Entertainment
- The entertainment industry as a whole may benefit from exploring unconventional and disruptive themes, such as violent Christmas entertainment, to appeal to niche audiences.
