Bathroom Tissue Haute Couture

The Cashmere Collection is in Honor of Breast Cancer Awareness Month

The 15th annual Cashmere Collection debuted in Toronto and showcased a remarkable line-up of imaginative designs. The event compassionately supports the Canadian Cancer Society through funding and community building. Organized by Toronto-based PR firm Strategic Objectives, the Cashmere Collection challenges designer approaches to material use. Each of the breathtakingly expressive silhouettes in the haute couture line-up is assembled with Cashmere Bathroom Tissue.

For 2018, the spunky fashion-forward project sparkles as the theme is 'Crystal Ball.' Local jewelry store Kimberfire generously supplied the fun-packed show with 60,000 crystals. The outfits are not only a presentation of experimental material use but also showcase the versatility of Cashmere Bathroom Tissue.

From Maret Kendra's floral masterpiece and Mani Jassal's flowy ruffled design to Andrew Coimbra's street-ready ensemble and Candace Daniela's delicate bridal couture, the 2018 Cashmere Collection was a celebration of style and community.

Photo Credits: George Pimentel

Imaginative Designs
Disruptive innovation opportunities lie in experimenting with unconventional and unexpected materials in fashion design.
Versatile Material Use
There is potential for disruptive innovation in discovering new uses for everyday materials, such as Cashmere Bathroom Tissue, in various industries.
Community-building Fashion Shows
Opportunities for disruptive innovation exist in creating unique and socially conscious fashion events that support charitable causes and foster community engagement.

Where This Applies

Fashion
Disruptive innovation opportunities in the fashion industry involve exploring unconventional materials and designs to push the boundaries of traditional fashion.
Textile and Material Manufacturing
Disruptive innovation can occur within the textile and material manufacturing industry by finding new applications for materials, such as utilizing bathroom tissue in clothing production.
Event Planning and Management
Disruptive innovation opportunities exist in the event planning and management industry by creating unique and socially impactful fashion shows that support charitable organizations.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 89%
Freshness 8%