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NOAH's Cancer F... Off Tees Boast Awareness Towards the Matter

 - Oct 17, 2018
References: noahny & highsnobiety
Fashion label NOAH introduces its new Cancer F… Off tee in tandem with October's Breast Cancer Awareness Month in support of the organization Breast Cancer Prevention Partners. The label drops a series of limited edition tees along with artist Arianna Margulis. She creates playful graphic designs of a girl and a speech bubble that reads "Hey Cancer F You!" The graphic t-shirts are constructed using a soft cotton material and are offered in two colorway options of either white or light blue.

The two options are adorned in the same designs with branding details at the front and the graphic at the back -- the original NOAH branding is altered as the 'O' is replaced with breasts. All of the proceeds will go towards Breast Cancer Prevention Partners as the organization works to eliminate any exposure to dangerous radiation and chemicals that may cause breast cancer.