In honor of Breast Cancer Awareness Month, Bojangles' famous Bo-Berry Biscuits are going pink. With breast cancer remaining one of the leading causes of cancer death for women, the initiative helps to bring greater awareness to the need for more research.
For the entire month of October, participating Bojangles' restaurants will give their signature Bo-Berry Biscuits a colorful makeover. Instead of the regular white icing, each scratch-baked biscuit will be striped with bright pink icing. The initiative is designed to raise awareness about funding for cancer research as well as the importance of early detection. To further entrench this message in the minds of consumers, Bojangles' stores will be decked out with signage encouraging customers to learn more about the National Breast Cancer Foundation. Additionally, the company will donate $10,000 to the foundation as a way of making an even greater impact.