Google Doodles generally honor a person or commemorate a historic date, but the recent Google Go Vote Doodle urges users to step away from their computer and go vote immediately. Released on November 6, 2018, for the US midterm elections, the Go Vote Doodle takes quite a departure when compared to past doodles. Instead of having artistic embellishment, this simple doodle pushes a brief message in the colorful sans-serif associated with Google.
In addition to its Go Vote Doodle, Google will also show users where they can go to vote as well as providing links to tools that will explain the voting process in both English and Spanish. Searching "how do I register to vote" or "how do I vote" will also produce state-specific instructions about deadlines, requirements, eligibility and logistics of casting a ballot.
Image Credit: Google
Key Themes Behind This Trend
- Digital Voter Engagement
- Opportunities for digital platforms to help citizens understand and participate in the voting process.
- Socially Conscious Design
- Increasing demand for products and services that promote socially responsible behavior and civic duty.
- Virtual Campaign Tools
- Innovative applications that harness emerging technologies to streamline political campaigning and voter outreach.
Where This Applies
- Technology
- Leading tech companies can create digital tools and platforms that increase voter engagement and promote civic responsibility.
- Advertising & Marketing
- Industry professionals can use socially conscious design principles to create products and campaigns that encourage civic duty and social responsibility.
- Political Campaigning
- Virtual tools can be developed to help campaigns connect with voters in meaningful ways, especially among trendy and tech-savvy younger generations.
