Brands aligning with political movements is nothing new, and Levi's 'Use Your Voice' campaign is using its platform to encourage people to vote in a manner that's more direct than most.
The ad features a variety of men and women from all walks of life heading to the voting polls. The 30-second spot is set to the tune of Aretha Franklin's 'THINK' to further the message of political participation and personal responsibility. The ad spot supports Levi's overarching campaign, which was created in collaboration with Rock the Vote -- a non-profit dedicated to encouraging young people to vote and use their voice. To celebrate the partnership, the two brands collaborated on a stylish T-Shirt that simply reads "Vote" across the chest.
The entire campaign boasts the tagline "voting looks good on everyone."