Reward miles are generally restricted to air travel but the new Miles app aims to give users rewards for transporting themselves along the ground. Essentially, the app can see when a user walks, rides a bike, takes the bus, drives or even uses a Lyft or Uber, and then rewards users points for simply getting around. Rewards on the Miles app are judged by how eco-friendly a user's trip is and will be displayed on the app via a sliding scale.
The Miles app was developed by Jigar Shah, Paresh Jain and Parin Shah and was conceived when the trio looked at the problem of reward miles outside of airlines. The app also aims to push more people to participate in more eco-friendly travel.
Why This Trend Is Growing
- Eco-friendly Transportation
- The Miles app rewards users for utilizing eco-friendly modes of transportation, creating opportunities for disruptive innovations in sustainable transportation solutions.
- Alternative Rewards Programs
- The Miles app's reward system expands beyond traditional air travel rewards, creating opportunities for disruptive innovations in alternative rewards programs.
- Real-time Travel Tracking
- The Miles app's ability to track various modes of transportation in real-time creates opportunities for disruptive innovations in transportation technology and data analysis.
Industries Being Reshaped
- Travel & Tourism
- The Miles app's focus on rewarding travel creates opportunities for the travel industry to incorporate eco-friendly initiatives to attract consumers.
- Ride-hailing Services
- The Miles app's integration with ride-hailing services like Lyft and Uber creates opportunities for these companies to expand their customer base and appeal to environmentally-conscious consumers.
- Sustainable Transportation
- The Miles app's focus on promoting eco-friendly transportation creates opportunities for companies in the sustainable transportation industry to innovate and improve existing solutions.
