Burger King's AI ads remind consumers that in a technologically advanced age, the touch of human creativity is sometimes necessary.
Thousands of the fast food chain's ads were fed through an AI algorithm, and eventually, a deep-learning robot wrote fresh content based on the chain's past copy. The end result, are commercials that feature phrases like "the chicken crossed the road to become a sandwich" or descriptions such as "a bed of mayonnaise for extra sleep."
When it comes to marketing, Burger King is no stranger to the hilarious and the bizarre. This recent ad series incorporates both, ultimately offering a strange but memorable ad that plays into the excitement and concern surrounding AI advancements.