Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Inclusive
Artistry
The LGBTQ+ community is increasingly prevalent in mainstream artistic realms.
1.8
Trend score
Trend
What is the Inclusive Artistry trend?
Inclusive Artistry: As the LGBTQ+ community in North America is no longer relegated to existing in small private spheres, creative work inspired and created by this community has followed its entrance into mainstream cultures. The recognition of LGBTQ+ in mainstream creative channels allows consumers to engage with the community in a way that goes further than the simple acceptance of its legal rights.
Trend themes
Themes within the Inclusive Artistry trend
Three behaviours holding the trend together01
Mainstream LGBTQ+ Art
The recognition of LGBTQ+ in mainstream creative channels allows consumers to engage with the community in a way that goes further than the simple acceptance of its legal rights.
02
LGBTQ+ Inclusive Marketing
Companies are becoming more inclusive with LGBTQ+ themed emojis, protest flags, and love letters; by empathizing with the community, businesses can connect with a previously underrepresented consumer base.
03
LGBTQ+ Storytelling
Inclusive animated films and, other forms of media allow for inspirational and informative stories to be shared with mainstream viewers.
Industry implications
What the Inclusive Artistry trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Inclusive marketing initiatives will help businesses connect with a previously underrepresented consumer base.
For
Film and Animation
Storytelling through inclusive animated films has the potential to inform and inspire viewers.
For
Fine Arts
Mainstream acceptance of LGBTQ+ art paves the way for artists to express themselves and, for consumers to engage with the community in a deeper way.
Workshop question
What can your brand offer that works to promote inclusiveness in different realms?
Trend signals
Trend signals for Inclusive Artistry
Trend score 1.8 out of 10, from popularity 21%, activity 26%, freshness 8%.
Popularity21%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Inclusive Artistry trend
4 featured examples from May 11 to Aug 3, 2017CategorySocial Good
Politically Charged Protest Flags
This Flag Project Combines Connectivity and Activism with Art
Artists and designers can produce unique politically charged flags that resonate with consumers and promote their brands or message.
CategorySocial Good
LGBTQ-Themed Emojis
Instagram and Paul Smith are Celebrating Pride Month in a Bold Way
The social media industry can leverage LGBTQ-themed emojis and creative tools to enhance user engagement and support LGBTQ inclusivity on their platforms.
CategoryPop Culture
LGBTQ-Celebrating Love Letters
Billboard's 'Love Letters to the LGBTQ Community' Mark Pride Month
The music industry can increase its support of Pride Month by promoting structured social initiatives, and as a result, foster inclusivity in their business activities.
CategoryArt & Design
LGBTQ Animated Short Films
In a Heartbeat is an Endearing Short Film About a Boy Coming Out
Inclusion of LGBTQ characters and themes in mainstream entertainment products
