Brewed Exclusivity

Cold brew is branded and marketed as an upscale iteration of iced coffee

Implications - Providing consumers seeking cold coffee options with another new set of options, coffee brands are marketing their packaged and out-of-home cold brew beverages as a more upscale, high-quality product. By putting the focus on the benefits of the brewing process, this shift puts the focus on craftsmanship.
SCORE 5.1
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18,571 Total Clicks
Apr 17 - Aug 17
This Year and Mild
LifestyleFood
Featured Examples
Nitro Cold-Brew Coffee Expansions - Costa Coffee Will Now Be Offering a Nitro Cold Brews In-Store
SCORE 5.7
This Year and Warm 179 Clicks Pub: Jul 18, 17
Nitro Cold-Brew Coffee Expansions
Costa Coffee Will Now Be Offering a Nitro Cold Brews In-Store
Costa Coffee is the second largest coffeehouse chain in the world (behind Starbucks), and the brand is following in its main competitor’s footsteps by offering nitro cold brew coffees in-store.... [More]
Specialty Cold Brew Coffees - Artemis Cold Brew Coffee is Made from the Beans of Speciality Roasters
SCORE 5.4
This Year and Warm 387 Clicks Pub: Jul 18, 17
Specialty Cold Brew Coffees
Artemis Cold Brew Coffee is Made from the Beans of Speciality Roasters
Leeds-based entrepreneur Ben Barker recently debuted a specialty creation called Artemis Cold Brew Coffee that is designed to offer coffee-drinkers a more high-end alternative to iced coffee. Made... [More]
Transparent Cold-Brew Coffees - This Beverage is Marketed as the World's First Clear Coffee
SCORE 4.8
This Year and Average 393 Clicks Pub: Apr 18, 17
Transparent Cold-Brew Coffees
This Beverage is Marketed as the World's First Clear Coffee
The world’s first Clear Coffee is exactly how it sounds—a traditional cold brew beverage that looks like water. Coffee’s ability to stain the teeth of those who drink it... [More]
Licorice-Flavored Cold Brews - Lofbergs' Cold Brew Licorice is Brewed Over Several Hours
SCORE 3.3
This Year and Mild 77 Clicks Pub: Jul 19, 17
Licorice-Flavored Cold Brews
Lofbergs' Cold Brew Licorice is Brewed Over Several Hours
The Lofbergs brand offers a Cold Brew Licorice coffee that offers a high quality caffeinated product for avid coffee consumers. The product is brewed with fresh, ice cold water over the course of... [More]
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