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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,703 more

Brewed Exclusivity

Cold brew is branded and marketed as an upscale iteration of iced coffee

Implications - Providing consumers seeking cold coffee options with another new set of options, coffee brands are marketing their packaged and out-of-home cold brew beverages as a more upscale, high-quality product. By putting the focus on the benefits of the brewing process, this shift puts the focus on craftsmanship.
Workshop Question - How could you leverage the craftmanship behind your product as a selling point?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
40,777 Total Clicks
Date Range:
Apr 17 — Aug 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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