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Cognitive Ginseng

Consumers seek out the energizing and alertness-enhancing properties of ginseng

Implications - Brands are adopting traditional remedies in the form of ginseng-based beverages and supplements to boost energy and enhance cognitive functioning. While younger consumers have often been targeted by brands for preventative products, older demographics tend to be the focus in terms of healing ailments they already have. The adoption of ginseng as an alternative remedy is a manifestation of an increasingly nuanced approach to preventative healthcare for senior consumers.
Workshop Question - How can your brand transform the way specific demographics have traditionally been marketed to?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
75,440 Total Clicks
Date Range:
Jan 17 — May 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Eastern Ginger Brews
Eastern Ginger Brews
Mr. Mak's Ginbao Has Packaging Reminiscent of Ancient Medicines
Mr. Mak’s Ginbao is a company that provides traditional Chinese wellness drinks to consumers and the creative agency Werner Design Werks created the branding for its bottles. The brand... MORE
Stress-Busting Herbal Beverages
Stress-Busting Herbal Beverages
'Kalm & ON' Reduces Stress and Anxiety, Plus Boosts Energy & Focus
‘Kalm & ON’ is a herbal beverage that is designed to support the body by managing both stress and energy at the same time. As the patented beverage combines five natural herbs—... MORE
Productivity-Boosting Supplements
Productivity-Boosting Supplements
Urban Monk's 'Rising Energy' Invigorates the Mind & Body
Urban Monk Nutrition launched a new dietary supplement called ‘Rising Energy’ made with potent herbs and extracts support the mind and body. The product to enhance energy, performance... MORE
Superfood-Infused Prepackaged Teas
Superfood-Infused Prepackaged Teas
The 8th Wonder Tea Beverages are 100% Organic and Non-GMO
Superfoods have transitioned from niche health foods into mainstream ingredients that many consumers are infusing into their daily diet, which is seeing brands like 8th Wonder Tea introduce products... MORE
Potent Ginseng Supplements
Potent Ginseng Supplements
The Mannatech 'GinMAX' Tablet Vitamins are Fast-Acting
The Mannatech ‘GinMAX’ tablet vitamin supplements are positioned as a powerful option for those who want to ensure that they are living as healthy as possible. Created with potent... MORE
Adaptogenic Hair Supplements
Adaptogenic Hair Supplements
Moon Juice's SuperHair Follows a Biodynamic Approach to Hair Health
SuperHair is the name of a new hair supplement from Moon Juice that is packed with bioavailable and bioactive multi-vitamins, minerals, plant extracts, beneficial ingredients like biotin, plus well-... MORE
Vitamin-Rich Tea Collections
Vitamin-Rich Tea Collections
T Plus' 'Super Teas' are Enriched with Nine Essential Daily Vitamins
t+Boost, t+Detox, t+Immunitea and t+Multea are the four vitamin-enriched products that make up T Plus’ Super Tea collection. What makes these teas for wellness particularly alluring to health-... MORE

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