Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cognitive
Ginseng
Consumers seek out the energizing and alertness-enhancing properties of ginseng.
4.6
Trend score
Trend
What is the Cognitive Ginseng trend?
Cognitive Ginseng: Brands are adopting traditional remedies in the form of ginseng-based beverages and supplements to boost energy and enhance cognitive functioning. While younger consumers have often been targeted by brands for preventative products, older demographics tend to be the focus in terms of healing ailments they already have. The adoption of ginseng as an alternative remedy is a manifestation of an increasingly nuanced approach to preventative healthcare for senior consumers.
Trend themes
Themes within the Cognitive Ginseng trend
Three behaviours holding the trend together01
Traditional Remedies
The adoption of ginseng is a manifestation of an increasingly nuanced approach to preventative healthcare for senior consumers.
02
Vitamin-Enriched Products
Consumers are looking for products that are enriched with vitamins that can be seamlessly integrated into their lifestyle.
03
Adaptogenic Herbs and Supplements
Herbal beverages and supplements that contain adaptogenic herbs like ginseng have the potential to support people who are looking to avoid sugary energy drinks and coffee.
Industry implications
What the Cognitive Ginseng trend means for industry
Where the trend changes the playbookFor
Natural Health and Wellness
The natural health and wellness industry can capitalize on the trend of using traditional remedies and adaptogenic herbs to enhance cognitive and physical health.
For
Vitamin and Supplement
The vitamin and supplement industry can innovate by creating vitamin-enriched products that cater to the needs of consumers who are looking for healthy alternatives to pills and capsules.
For
Beauty and Personal Care
The beauty and personal care industry can explore new innovative product offerings that focus on the biodynamic approach to hair health and incorporate adaptogenic herbs into their formulations.
Workshop question
How can your brand transform the way specific demographics have traditionally been marketed to?
Trend signals
Trend signals for Cognitive Ginseng
Trend score 4.6 out of 10, from popularity 66%, activity 65%, freshness 8%.
Popularity66%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cognitive Ginseng trend
7 featured examples from Jan 9, 2017 to May 22, 2019CategoryLifestyle
Eastern Ginger Brews
Mr. Mak's Ginbao Has Packaging Reminiscent of Ancient Medicines
The traditional Chinese wellness drinks offered by Mr.
CategoryLifestyle
Stress-Busting Herbal Beverages
'Kalm & ON' Reduces Stress and Anxiety, Plus Boosts Energy & Focus
Beverage companies can explore the use of adaptogens and natural ingredients to create functional beverages that support stress management and energy boosting.
CategoryLifestyle
Productivity-Boosting Supplements
Urban Monk's 'Rising Energy' Invigorates the Mind & Body
The health and wellness industry has the potential to benefit from the development of natural energy supplements.
CategoryLifestyle
Superfood-Infused Prepackaged Teas
The 8th Wonder Tea Beverages are 100% Organic and Non-GMO
The health and wellness industry can explore the potential of superfood-infused products to cater to health-conscious consumers.
CategoryLifestyle
Adaptogenic Hair Supplements
Moon Juice's SuperHair Follows a Biodynamic Approach to Hair Health
The supplement industry can innovate by incorporating adaptogenic herbs into hair supplements targeting stress and nutrient replenishment.
CategoryLifestyle
Potent Ginseng Supplements
The Mannatech 'GinMAX' Tablet Vitamins are Fast-Acting
The Mannatech 'GinMAX' supplements, with their potent ginseng composition, offer a disruptive innovation opportunity in the health and wellness industry.
CategoryLifestyle
Vitamin-Rich Tea Collections
T Plus' 'Super Teas' are Enriched with Nine Essential Daily Vitamins
Disruptive innovation opportunity: Developing vitamin-enriched food products, such as snacks, cereals, and bars, that provide consumers with a convenient and nutritious way to mee…
