Young consumers seek out media that is engaging and mentally stimulating
Implications - Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer.
Workshop Question - How can you enlighten your customer?
Trend Themes
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Interactive Educational Media — Consumers are seeking online media that is educational and interactive, leading to new media formats that offer factual information and interactive features.
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Live Video Debate Platforms — Live video debate startups aim to provide an alternative to the echo chamber effect and to promote open discussion by featuring different points of view on hot topics.
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Interactive TV Teasers — Interactive TV teaser campaigns using chatbots aim to engage fans in the series' storyline, giving exclusive content and sneak peeks before the premiere.
Industry Implications
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Media — Companies creating media content should consider the increasing demand for interactive, educational and factual materials to engage consumers.
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Technology — Startups developing live video, chatbot and interactive solutions can benefit from providing platforms for open debate, real-time engagement and unique user experiences.
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Education — Educational radio programming and interactive media formats can be used to promote cultural awareness, provide factual information about a topic or simply educate on a subject.
5 Featured, 43 Examples:
105,851 Total Clicks
Date Range:
Sep 15 — Aug 17
Trending:
Mild
Consumer Insight Topics:
