Enlightening Interactive

Young consumers seek out media that is engaging and mentally stimulating

Implications - Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,532 Total Clicks
Sep 15 - Aug 17
Mild
Pop CultureTechMedia
Featured Examples
Video Debate Platforms - QallOut Broadcasts Live Debates Between Individuals on Important Subjects
SCORE 3.7
Mild 657 Clicks Pub: Jan 18, 17
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
While some are eschewing social media all together because of the divisive political content, this live video debate platform aims to address the echo chamber effect with people outside of their... [More]
Fact-Based TV Show Advertorials - Netflix and the Wall Street Journal Team up to Promote 'Narcos'
SCORE 4.1
Average 889 Clicks Pub: Sep 29, 15
Fact-Based TV Show Advertorials
Netflix and the Wall Street Journal Team up to Promote 'Narcos'
Netflix has approached the Wall Street Journal for a collaborative native advertising campaign to promote ‘Narcos’. The latest Netflix success Narcos is absolute binge-watching heaven... [More]
TV Teaser Chatbots - FX is Counting Down to American Horror Story: Cult with an Interactive Bot
SCORE 3.8
Mild 401 Clicks Pub: Jul 28, 17
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
Over the next few weeks, FX is helping fans of American Horror Story count down to the release of ‘American Horror Story: Cult’ with an interactive TV teaser campaign. Joseph Paulding,... [More]
Interactive Eclipse Guides - The Smithsonian Solar Eclipse App Features a NASA Live Stream
SCORE 4.8
Average 235 Clicks Pub: Aug 8, 17
Interactive Eclipse Guides
The Smithsonian Solar Eclipse App Features a NASA Live Stream
The Smithsonian solar eclipse app is a complete and free guide to the August 21st solar eclipse. Using data from the ‘Smithsonian Astrophysical Observatory’ and a live stream on the... [More]
Subway Radio Initiatives - Kemet Radio is Producing Education Radio Programming for Cairo Commuters
SCORE 2.4
Untested 480 Clicks Pub: Jan 29, 17
Subway Radio Initiatives
Kemet Radio is Producing Education Radio Programming for Cairo Commuters
While some commuters opt to read print newspapers and others take the time to listen to music or podcasts, those in Cairo are able to take advantage of educational radio programming. Cairo... [More]
Quantcast