Enlightening Interactive

Young consumers seek out media that is engaging and mentally stimulating

Implications - Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
60,813 Total Clicks
Sep 15 - Aug 17
This Year and Average
Pop CultureTechMedia
Featured Examples
Video Debate Platforms - QallOut Broadcasts Live Debates Between Individuals on Important Subjects
SCORE 4.4
This Year and Average 566 Clicks Pub: Jan 18, 17
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
While some are eschewing social media all together because of the divisive political content, this live video debate platform aims to address the echo chamber effect with people outside of their... [More]
Fact-Based TV Show Advertorials - Netflix and the Wall Street Journal Team up to Promote 'Narcos'
SCORE 4.3
Average 825 Clicks Pub: Sep 29, 15
Fact-Based TV Show Advertorials
Netflix and the Wall Street Journal Team up to Promote 'Narcos'
Netflix has approached the Wall Street Journal for a collaborative native advertising campaign to promote ‘Narcos’. The latest Netflix success Narcos is absolute binge-watching heaven... [More]
TV Teaser Chatbots - FX is Counting Down to American Horror Story: Cult with an Interactive Bot
SCORE 4.8
This Year and Average 343 Clicks Pub: Jul 28, 17
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
Over the next few weeks, FX is helping fans of American Horror Story count down to the release of ‘American Horror Story: Cult’ with an interactive TV teaser campaign. Joseph Paulding,... [More]
Interactive Eclipse Guides - The Smithsonian Solar Eclipse App Features a NASA Live Stream
SCORE 5.8
This Year and Warm 206 Clicks Pub: Aug 8, 17
Interactive Eclipse Guides
The Smithsonian Solar Eclipse App Features a NASA Live Stream
The Smithsonian solar eclipse app is a complete and free guide to the August 21st solar eclipse. Using data from the ‘Smithsonian Astrophysical Observatory’ and a live stream on the... [More]
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