Young consumers seek out media that is engaging and mentally stimulating
Implications - Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer.
Workshop Question - How can you enlighten your customer?
Trend Themes
1. Interactive Educational Media - Consumers are seeking online media that is educational and interactive, leading to new media formats that offer factual information and interactive features.
2. Live Video Debate Platforms - Live video debate startups aim to provide an alternative to the echo chamber effect and to promote open discussion by featuring different points of view on hot topics.
3. Interactive TV Teasers - Interactive TV teaser campaigns using chatbots aim to engage fans in the series' storyline, giving exclusive content and sneak peeks before the premiere.
Industry Implications
1. Media - Companies creating media content should consider the increasing demand for interactive, educational and factual materials to engage consumers.
2. Technology - Startups developing live video, chatbot and interactive solutions can benefit from providing platforms for open debate, real-time engagement and unique user experiences.
3. Education - Educational radio programming and interactive media formats can be used to promote cultural awareness, provide factual information about a topic or simply educate on a subject.
5 Featured, 44 Examples:
101,896 Total Clicks
Date Range:
Sep 15 — Aug 17
Trending:
Mild
Consumer Insight Topics:
