Category
Lifestyle
Assisted Choices
Trend cluster
Category
Enlightening
Interactive
Young consumers seek out media that is engaging and mentally stimulating.
2.7
Trend score
Trend
What is the Enlightening Interactive trend?
Enlightening Interactive: Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer.
Trend themes
Themes within the Enlightening Interactive trend
Three behaviours holding the trend together01
Interactive Educational Media
Consumers are seeking online media that is educational and interactive, leading to new media formats that offer factual information and interactive features.
02
Live Video Debate Platforms
Live video debate startups aim to provide an alternative to the echo chamber effect and to promote open discussion by featuring different points of view on hot topics.
03
Interactive TV Teasers
Interactive TV teaser campaigns using chatbots aim to engage fans in the series' storyline, giving exclusive content and sneak peeks before the premiere.
Industry implications
What the Enlightening Interactive trend means for industry
Where the trend changes the playbookFor
Media
Companies creating media content should consider the increasing demand for interactive, educational and factual materials to engage consumers.
For
Technology
Startups developing live video, chatbot and interactive solutions can benefit from providing platforms for open debate, real-time engagement and unique user experiences.
For
Education
Educational radio programming and interactive media formats can be used to promote cultural awareness, provide factual information about a topic or simply educate on a subject.
Workshop question
How can you enlighten your customer?
Trend signals
Trend signals for Enlightening Interactive
Trend score 2.7 out of 10, from popularity 37%, activity 37%, freshness 8%.
Popularity37%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Enlightening Interactive trend
5 featured examples from Sep 30, 2015 to Aug 8, 2017CategoryPop Culture
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
Disruptive innovation opportunity: Develop a new social media platform that focuses on facilitating meaningful debates and discussions to bridge the divide of differing opinions.
CategoryPop Culture
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
The entertainment industry can utilize interactive chatbots to enhance viewer engagement and generate buzz for upcoming shows or movies.
CategoryMarketing
Fact-Based TV Show Advertorials
Netflix and the Wall Street Journal Team up to Promote 'Narcos'
Disruptive innovation opportunity for media companies to leverage native advertising and long-form content to attract younger viewers and generate engagement.
CategoryUnique
Interactive Eclipse Guides
The Smithsonian Solar Eclipse App Features a NASA Live Stream
Disruptive innovation opportunity: Integrate cutting-edge tech to revolutionize learning experiences and provide interactive educational resources.
CategoryPop Culture
Subway Radio Initiatives
Kemet Radio is Producing Education Radio Programming for Cairo Commuters
The transportation industry can adopt educational audio programming to offer a value-added service to commuters which can help in improving overall customer experience.
