The written art form inspires other mediums
Implications - As a backlash to the information age, more consumers are reconnecting with serene, solitary activities, such as reading. This results in new interpretations of literary classics in multimedia formats to appease the short attention spans of the digital era. The modern, multisensory approach to classic literature signifies the values of Generation Z: to be cultured and educated, but to do so in a fresh, new way.
Workshop Question - How can you merge the old with the new through your brand or product?
Trend Themes
1. Multimedia Interpretations of Literary Classics - Opportunity to create immersive interactive experiences based on classic literature.
2. Tech-enhanced Reading Experiences - Opportunity to create new devices or platforms that cater to the changing modes and habits of reading books.
3. Novel-inspired Fashion - Opportunity to create unique and edgy collections inspired by popular novels/fictional works.
Industry Implications
1. Interactive Entertainment - Create engaging, interactive experiences for audiences.
2. Tech Hardware and Software - Develop new technologies or platforms that cater to the changing modes and habits of the end-users.
3. Fashion and Clothing - Inspire fashion lines and collections based on popular fictional works and novels.
4 Featured, 36 Examples:
139,432 Total Clicks
Date Range:
Mar 16 — Aug 17
Trending:
Average
Consumer Insight Topics:
