Kay’s Boutique Café's Bluebell Vine Tea Turns from Blue to Purple
Katherine Pendrill — May 13, 2018 — Lifestyle
References: instagram & thedailymeal
Keeping pace with the growing popularity of color-changing food and drinks, Kay’s Boutique Café has created a unique drink called the Bluebell Vine Tea, which turns from a vibrant blue to purple.
Kay’s Boutique Café is a Bangkok-based café that is currently hosting a breakfast pop-up in New York City. While the café is well known for its artisanal French toast, it is also making headlines for its color-changing Bluebell Vine Tea. The colorful refresher is a cold tea made with Thai bluebell vine, which is also known as butterfly pea. The blue-hued vine is first boiled in water before it is combined with coconut water, ice, and a splash of lemon juice. The acidic properties in the lemon makes the color of the tea change from blue to purple for an Instagram-friendly drinking experience.
Image Credit: Kay’s Boutique Café.
Kay’s Boutique Café is a Bangkok-based café that is currently hosting a breakfast pop-up in New York City. While the café is well known for its artisanal French toast, it is also making headlines for its color-changing Bluebell Vine Tea. The colorful refresher is a cold tea made with Thai bluebell vine, which is also known as butterfly pea. The blue-hued vine is first boiled in water before it is combined with coconut water, ice, and a splash of lemon juice. The acidic properties in the lemon makes the color of the tea change from blue to purple for an Instagram-friendly drinking experience.
Image Credit: Kay’s Boutique Café.
Trend Themes
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Color-changing Food and Drinks — Creating beverages and dishes that change color offers a visually appealing and engaging experience for consumers.
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Artisanal Breakfast Pop-ups — Bringing unique and high-quality breakfast options to different locations allows for increased brand exposure and customer reach.
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Incorporating Butterfly Pea in Drinks — Exploring different ways to incorporate the vibrant color and health benefits of butterfly pea into beverage offerings can attract health-conscious and visually-oriented consumers.
Industry Implications
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Cafes and Coffee Shops — Cafes can differentiate themselves by offering unique and visually stunning beverages that attract social media-savvy customers.
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Food and Beverage — Food and beverage companies can experiment with color-changing ingredients like butterfly pea to create innovative and eye-catching products.
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Hospitality and Events — Hotels, restaurants, and event venues can incorporate color-changing food and drinks to enhance the guest experience and differentiate themselves from competitors.
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