Brands are offering mushroom-based products for their adaptogenic benefits
Implications - Though the concept of natural medicine exists globally, North American brands are increasingly offering mushroom-based elixirs for their perceived adaptogenic benefits. The combination of both scientifically valid and historic methods of well-being satisfy consumers' desire for more comprehensive, yet naturalistic approaches to health.
Workshop Question - How can your brand use both modern and traditional practices in its area of expertise to market your goods and/or services?
Trend Themes
1. Growth of Medicinal Mushroom Products - As consumers express a heightened interest in naturalistic approaches to health, brands are increasingly offering mushroom-based elixirs for their perceived adaptogenic benefits.
2. Rise of Adaptogenic Drinks - Adaptogenic ingredients are becoming popular additions to pre-packaged food and beverages as they offer numerous benefits for the maintenance of one's mind and body well-being.
3. Increasing Demand for Beautifying Mushroom Powders - Consumers are showing a growing preference for natural ingredients like mushrooms, which have numerous health benefits like aiding immunity, beauty, and hair maintenance.
Industry Implications
1. Health and Wellness - Consumers are increasingly seeking out natural and wholesome products that aid in their health and wellness goals.
2. Food and Beverage - The food and beverage industry is incorporating medicinal mushrooms into all sorts of unexpected products, from instant coffee mixes to nutritional snack bars.
3. Personal Care - Mushroom-based beauty supplements are on the rise, and brands are offering ranges of products that aid with immunity, beauty, and hair maintenance.
