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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Medicinal Mushroom

Brands are offering mushroom-based products for their adaptogenic benefits

Implications - Though the concept of natural medicine exists globally, North American brands are increasingly offering mushroom-based elixirs for their perceived adaptogenic benefits. The combination of both scientifically valid and historic methods of well-being satisfy consumers' desire for more comprehensive, yet naturalistic approaches to health.
Workshop Question - How can your brand use both modern and traditional practices in its area of expertise to market your goods and/or services?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
80,512 Total Clicks
Date Range:
Feb 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Collagen-Rich Mushroom Drinks
Collagen-Rich Mushroom Drinks
Simply Auri Makes Its Beverages with Auricularia Auricula
Auricularia Auricula, also known as the herbal Wood Ear Mushroom, is the key ingredient in Simply Auri’s nourishing beverage collection. The mushroom is known to be a rich source of plant-... MORE
Alkalizing Superfood Powders
Alkalizing Superfood Powders
This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients
The Live Ultimate ‘Ultimate Elixir’ is a whole food powder that is made with alkalizing greens and nutrient-rich superfoods for health. The powder for daily health is designed to balance... MORE
Medicinal Mushroom Products
Medicinal Mushroom Products
The Brand Loom Offers Gourmet Fungal Products and Tinctures
Loom is a brand based in a rural region near Montreal, Quebec that offers gourmet mushroom products that also have medicinal benefits. The brand’s purpose and collection, despite its highly... MORE
Probiotic Mushroom Beverages
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
At this year’s Natural Products Expo West in Anaheim, California, Health-Ade unveiled its newest addition to its line of Super-Teas, which pairs powerful superfoods with raw, organic kombucha.... MORE
Adaptogenic Cold Brews
Adaptogenic Cold Brews
REBBL's Healthy Cold Brews are Enriched with Nourishing Medicinal Herbs
Some of the newest additions to REBBL’s assortment of beneficial beverages include two healthy cold brew drinks that include adaptogenic ingredients like the medicinal reishi mushroom and the... MORE
Beautifying Mushroom Powders
Beautifying Mushroom Powders
Om Organics Mushrooms' Matrix Drink Powder Aids With Detox Efforts
Om Organics Mushrooms is a health brand specializing in mushroom-based drink powders, and beauty supplements. The brand’s Mushroom Matrix range includes products that aid with immunity, beauty,... MORE

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This Eye Cream by Wei East is Made with Black Mushrooms
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Soup Delivery Services
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Wordly Sauce Jars
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